A TXT record, as the abbreviation implies, is a record, that holds info in human-readable form and not code. It can be set up for a domain name or a subdomain for a number of purposes. Search engines like Google, for example, have different ways of verifying you are the owner of a particular domain and one of them is actually by creating a TXT record with certain text that they provide and which you must use as the record value. The exact same verification method is employed by some analytics platforms that keep track of the traffic to your web sites as well. Of course, in this case the content of the record will be read by a robot, but it'll still be in human-readable form. A TXT record is additionally employed if you activated the so-called SPF protection for your email addresses in order to prevent them from being forged. In this case, the record contains information showing that a certain electronic message is sent from a reliable and authorized mail server. You may use a TXT record for any sort of other information also, such as your business details, for instance.